Interested in learning Catalan?
Try these resources and have fun:
Júlia Riera (@dailycatalan) • Fotos y videos de Instagram
You can also request a free language exchange with a local CETT student.
Enjoy!
Interested in learning Catalan?
Try these resources and have fun:
Júlia Riera (@dailycatalan) • Fotos y videos de Instagram
You can also request a free language exchange with a local CETT student.
Enjoy!
1. Type of activity
Non‑assessable compulsory
activity: collaborative written production in small groups in class.
2. Active methodology
3. Teaching unit
Sustainable tourism and
ethical practices.
4. Learning objectives
5. Activity description
In groups of 2 or 3
students, you will analyse a real case of a destination and its sustainability
issues, and you will write a structured report proposing improvement ideas from
an ethical and responsible perspective. In class, we will explore the case of
Goa’s sustainable evolution as a tourist destination, and a sample report on
Goa will be provided as a reference.
To begin, we will watch
some short introductory videos on tourism in three Southeast Asian destinations:
Thailand, Cambodia, and Malaysia. In groups of 2 or 3 students, you will need
to choose one of these three destinations, and you will have access to
audiovisual materials through the virtual classroom. You must carry out a quick
initial diagnosis of the main challenges with the support of GenAI tools, using
real sources (news, articles, official websites, etc.). Then, you will
collaboratively write a report of up to 450 words in which you will propose realistic
measures to reduce the negative impacts of tourism on the selected destination.
Once you have finished, each group must upload the report to the virtual campus
as a practical assignment. The report must follow this structure:
6. Tasks to complete
7. Use of AI
8. Learning resources
9. Assessment tasks
The group report must be
uploaded to the Forum on the virtual campus.
10. Assessment criteria
A non‑assessable
indicative evaluation will be made of the following aspects: language use, task
achievement, topic development, active participation and collaboration within
the group, and responsible and reflective use of GenAI tools.
11. Remarks
1. Type of activity
2. Active methodology
3. Teaching unit
Digital tourism &
social media
4. Learning objectives
5. Activity description
In groups of 2 or 3 students, you will analyse the digital communication of two real tourist destinations, comparing their presence on social media and online reputation through reviews and brand image. In class, choose two tourist destinations (cities, regions, or countries) that have an active presence on social media and a significant number of user reviews (Tripadvisor, Google Reviews, etc.). With your group:
1) Analyse the type of content published on Instagram, TikTok, or other platforms: what formats do they use? What tone or style? What target audience do they seem to have?
2) Collect real user opinions and assess the overall tone (positive, neutral, negative).
3)
Make a critical comparison of the strengths and weaknesses of each
destination’s digital communication and online reputation.
4)
Create a comparative visual infographic summarising the key points (using
Canva, Genial.ly, or similar).
5)
Print your work as a poster for an exhibition of all infographics in the
classroom during the next session, and discuss them orally in a class debate.
Afterwards, you may write
or record a final reflection for your individual portfolio, evaluating the
activity and explaining how you used AI tools (what was used, how, and why).
6. Tasks to complete
7. Use of AI
8. Learning resources
9. Assessment tasks
10. Assessment criteria
11. Remarks
1. Type of activity
2. Active methodology
3. Teaching unit
Hotel branding & customer experience
4. Learning objectives
5. Activity description
In pairs, you will design and present a boutique hotel proposal aimed at a professional audience (investors or agencies). On your own and using any AI tools you choose, create a fictional boutique hotel (urban, rural, luxury, eco-friendly, etc.) and prepare an oral pitch of no more than 5 minutes to convince a professional audience of its potential. In class, you must present:
1) The brand name and identity.
2)
The distinctive concept.
3)
Key services.
4)
Target audience and customer experience.
5) Location and visuals.
You will vote for your favourite proposal at the end of all the presentations, explaining your reasons orally, which will be shared with the rest of the group. The winning proposal will receive a prize.
Afterwards, you may write a final reflection for your individual portfolio, including a summary sheet and evaluation of the activity, also explaining how you used AI (what was used, how, and why).
6. Tasks to complete
7. Use of AI
8. Learning resources
9. Assessment tasks
10. Assessment criteria
11. Remarks
1. Presentación: En pequeños grupos, los estudiantes diseñan y presentan una propuesta de hotel boutique dirigida a un público profesional (inversores o agencias).
2. Objetivos de aprendizaje:
-Mejorar
la expresión oral formal con apoyo visual.
-Desarrollar
una propuesta coherente de marca hotelera.
-Practicar
el lenguaje persuasivo y descriptivo en contextos profesionales, integrando
elementos visuales para reforzar el mensaje.
3. Descripción de la actividad:
Por vuestra cuenta y con las herramientas de IA que queráis, cread un hotel boutique ficticio (urbano, rural, de lujo, ecológico, etc.) y preparad un pitch oral de máximo 5 minutos para convencer a un público profesional de su potencial. En clase debéis presentar:
1)
el
nombre e identidad de la marca,
2)
el
concepto diferencial,
3)
servicios
destacados,
4)
público
objetivo y experiencia del cliente, y
5) ubicación y elementos visuales.
Al finalizar todas las presentaciones, tendréis que votar por vuestra propuesta favorita y explicar oralmente los motivos, que se pondrán en común con el resto del grupo. La propuesta ganadora obtendrá un premio.
4. Tareas a realizar:
-Lluvia de ideas: concepto, nombre, valores, estética.
-Elaboración
de textos descriptivos (instalaciones, servicios, propuesta de valor).
-Creación
de elementos visuales y soportes digitales (mínimo 1 logotipo + 2 elementos
visuales + 1 descripción textual).
-Presentación
oral en público (5 minutos).
-Valoración
y reflexión final.
-Desafío
pitch: Votación y selección justificada de la propuesta favorita.
5. Uso de la IAg:
-Creación conceptual: ChatGPT o Copilot para generar
listas de nombres, inspiración de estilo, valores de marca.
-Redacción:
descripción de servicios con apoyo de Grammarly o DeepL Write.
-Generación
visual: Canva o Bing Image Creator para crear bocetos, logotipos, estética
visual.
6. Recursos de aprendizaje:
-Webs de marcas hoteleras, Booking, Tripadvisor
-Canva,
Bing Image Creator, Unsplash
-ChatGPT,
Copilot, Grammarly, DeepL Write
7. Observaciones: Se recomienda evitar hoteles “cliché” y buscar ideas innovadoras o de nicho de mercado. Los elementos visuales no deben ser excesivamente recargados, sino claros y alineados con la marca. El tono debe ser profesional pero creativo.
1. Type of activity:
2. Active methodology:
3. Teaching unit:
Tourism trends & global destinations
4. Learning objectives:
5. Activity description:
You will work in pairs to analyse a currently
booming tourist destination (emerging or rediscovered) and present the causes
of its growth orally. Choose a growing tourist destination (city, region, or
country). On your own and using any AI tools you wish, search for statistical
and qualitative information to analyse its recent evolution. Independently
prepare a 5-minute oral presentation with visual support to be delivered in
class, including:
1) Description of the destination,
2) Growth data represented visually,
3) Causes of its rise, and
4) Predictions.
Afterwards, you may write an individual
reflection for your portfolio, including a summary sheet and evaluation of the
activity, also explaining how you used AI (what was used, how, and why).
6. Tasks to complete:
7. Use of AI:
8. Learning resources:
9. Assessment tasks:
10. Assessment criteria:
11. Remarks: