A luxury hotel in Barcelona
is selecting a new General Manager. The choice is between two candidates:
Candidate A
o
Hotel Management
Experience:
-Worked as a hotel manager at a four-star boutique
hotel with 10 rooms for the past seven years.
-Successfully managed a team of 12 staff
members, ensuring high guest satisfaction and operational efficiency.
-Implemented effective customer service
strategies and handled high-profile events.
o
Education:
-Bachelor’s degree in Hospitality Management.
o
Additional Skills:
-Strong leadership and conflict resolution
abilities.
-Solid knowledge of hospitality operations and
guest relations.
Candidate B
o
Digital Marketing Skills:
-Worked as a digital marketing manager at
Marriott International for two years.
-Created successful online campaigns, increasing
the company’s bookings and online presence.
-Holds certifications in social media marketing
and digital advertising.
o
Education:
-Bachelor’s degree in Business Administration.
-Master’s degree in Digital Marketing.
o
Leadership Experience:
-Led a team of digital marketers, coordinating
campaigns and analyzing performance metrics.
o
Additional Skills:
-Creativity and adaptability in digital
environments.
-Proficiency in data analysis tools and digital
trends.
1. The class is divided
into two groups. One group will support Candidate A, and the other will support
Candidate B. Within each group, decide which student will perform the following
roles:
o
Lead Debater: Presents
the main arguments.
o
Researcher: Uses AI tools
to find supporting data and examples.
o
Rebuttal Specialist:
Prepares counter-arguments against the opposing team.
2. Review the profiles of
Candidate A and Candidate B thoroughly. Each group should identify the key
points that support their candidate. Consider aspects such as:
o
Experience vs. potential:
The value of experience in hotel management versus the potential of digital
marketing skills.
o
Long-term success: Which
skills are more likely to contribute to the hotel’s long-term success.
o
Adaptability: The ability
of each candidate to adapt to changing trends in the tourism and hospitality
industries.
3. Use generative AI to:
o
Generate potential
scenarios and outcomes for each candidate.
o
Find case studies or
examples of similar situations in real hotels or resorts.
o
Create visual aids or
presentations to support arguments.
4. Debate
execution: Each team presents their opening statements, outlining the
main reasons their candidate should be selected. Take turns presenting your arguments
and counter-arguments.
5. Reflection: Discuss
what you have learned and how you can improve your own performance and the
effectiveness of your arguments. Consider aspects such as:
o
Clarity and coherence:
How clearly and logically the arguments have been presented.
o
Use of evidence: The
effectiveness of using AI-generated data and real-world examples to support
arguments.
o
Team collaboration: How
well the team members have worked together and supported each other.
o
Persuasiveness: The
ability to convincingly argue why your candidate is the better choice.
Source: OpenAI.
(2024). ChatGPT [Large language model]. https://chatgpt.com
Adapted from:
Donaire, J. A., Puntí Brun, M., Zerva, K., Camprubí Subirana, R., & Galí
Espelt, N. (2025). De la tiza al chip: el uso de la inteligencia artificial
en las aulas. Universitat de Girona.
