lunes, 4 de abril de 2022

Research project - Stage 4

Now that you have described the product's features, examined customers' views, and analysed the main strengths, weaknesses, opportunities and threats, you must make specific improvement proposals based on your findings, to conclude. It is not necessary to tackle absolutely all the problems that derive from the analysis, but the most relevant ones should certainly be addressed.

Present your improvement plan in a structured way, cross-referring to data from previous stages and referencing your information sources. Your suggestions may draw on multiple perspectives, e.g. sustainable development goals and environmentally-friendly policies, quality standards, experience design, human resources and corporate social responsibility, revenue management, etc. 

Here you are some resources that may inspire you.

-5 ways to lead in an era of constant change:

https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

-Two reasons companies fail - and how to avoid them:

https://www.ted.com/talks/knut_haanaes_two_reasons_companies_fail_and_how_to_avoid_them?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

-Interactive risk assessment tool:

https://www.innotour.com/innovation-tools/interactive-risk-assessment-tool/

-Innovation checklists:

https://www.innotour.com/innovation-tools/innovation-checklists/

-Innovation ability test:

https://www.innotour.com/innovation-tools/innovation-ability-test/

1 comentario:

Raúl and Albert dijo...

The problems that we have found are several but we have chosen the ones that in our opinion are the most important according to the SWOT analysis and the analyzed comments.

We start with the problems in the rooms, although the problem of size is difficult to improve, a better distribution of the existing elements within the room, with the aim of saving space and creating a comfortable environment, would be ideal.

Reform the structure, by this we mean that the number of rooms will be reduced but they will be of better quality, obtaining more space and better bathrooms


By improving these two previous points, we will achieve a better quality public and will better value the hotel.

This will translate to higher income and a larger number of clients, managing to solve another problem that is detected, which is the non-existence of 24-hour assistance at the hotel. With the new income generated by the improvements, it will be possible to hire qualified workers for 24-hour assistance, 365 days a year.

As a last problem, solve the overbooking by advertising the hotel as exclusive in order to capture the attention of the entire public and thus generate more publicity and expectation.