miércoles, 22 de febrero de 2023

Research project: Stage 2

Once you've chosen your product, you must find 80-100 customer reviews from one or several sources -preferably the more recent, the better. It is very important to discard irrelevant comments.

Next, you ought to represent the customer reviews through at least two graphs, one of which must necessarily be a line graph or a bar chart. The reasons underlying those opinions must be analysed statistically. You'll refer to these data in subsequent stages of your project and need to mention your information sources.

You should share your statistical analysis on this blog. Don't forget to use the specific vocabulary for describing graphs and charts you learned at the beginning of the academic period! You can also check this website: 

jueves, 9 de febrero de 2023

Research project: Stage 1

This project is an improvement plan based on a study of an existing tourist product that is close enough for you to investigate first-hand: a hotel, a theme park, a holiday package, etc. You must study the product, draw its real downsides and, using these downsides as a starting point, design an improvement plan. Continuous assessment students must carry it out in pairs, while final assessment students must do it individually.

The presentation must be 10-13 minutes long and will be followed by a few questions from the panel of examiners, adding up to a total of 15 minutes. Visual support is compulsory and it can be PowerPoint, Prezi etc.

Given the nature of this final project, you should choose a product that isn't too successful, so this way designing an improvement plan will be easier and more realistic. You can check out http://www.tripadvisor.co.uk/ or similar websites and pick a product which, in sight of the users' opinions, shows a need for improvement. Take into account that you'll need to look for 80-100 customer reviews. You can also choose a product based on your own experience (e.g. a hotel where you work or have stayed). However, you can't analyse Port Aventura, Hotel W, Ryanair, Horta maze, Carmel bunkers, Parc Güell or Tibidabo amusement park. Improvement plans for transport infrastructures aren't advisable either, since they're highly complex. Products shouldn't be repeated.

Post your product description on this blog, mentioning all the sources of information that you've used.