English 2 Final Project - Stage 4

Once you have described the product/service's features, examined customers' views, and analysed the main strengths and weaknesses (as well as the opportunities and threats, optionally), you must make specific improvement proposals based on your findings, to conclude. It is not necessary to address all problems arising from the analysis, but the most relevant ones should certainly be addressed.

Present your improvement plan in a structured format, reporting on the methodology you followed, cross-referencing to data from previous stages, and citing your information sources. Your suggestions may draw on multiple perspectives, e.g., sustainable development goals and environmentally friendly policies, quality standards, experience design, human resources, corporate social responsibility, revenue management, etc. 

These are some resources that may inspire you.

-5 ways to lead in an era of constant change:

https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

-Two reasons companies fail - and how to avoid them:

https://www.ted.com/talks/knut_haanaes_two_reasons_companies_fail_and_how_to_avoid_them?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

-Interactive risk assessment tool:

https://www.innotour.com/innovation-tools/interactive-risk-assessment-tool/

-Innovation checklists:

https://www.innotour.com/innovation-tools/innovation-checklists/

-Innovation ability test:

https://www.innotour.com/innovation-tools/innovation-ability-test/

Activity SWOT

Step 1. The Manager of Sunshine Hotels has conducted a SWOT analysis of this hotel chain, but the different aspects have been jumbled accidentally. Classify each aspect into four categories: Strengths, Weaknesses, Opportunities, and Threats.

Aspects:

1. Prime locations
2. High operating costs
3. Expansion into emerging markets
4. Excellent customer service
5. Economic downturns
6. Limited online presence
7. Sustainability initiatives
8. Diverse amenities
9. Seasonal dependency
10. Intense competition
11. Partnerships with travel agencies
12. Changing travel regulations

Step 2. Match each one of the aspects above with its corresponding explanation below. Discuss and justify your choices.

Explanations:

1. The cost of maintaining high standards and diverse amenities is significant, impacting profit margins.
2. Revenue is highly dependent on peak tourist seasons, which can lead to fluctuations in income.
3. New travel restrictions or regulations can affect international tourist arrivals.
4. The hotel chain is known for its exceptional customer service, which leads to high customer satisfaction and repeat business.
5. Economic instability can reduce travel spending, impacting occupancy rates.
6. Sunshine Hotels are located in popular tourist destinations, attracting a high number of visitors.
7. The hotel chain has a weak online marketing strategy, leading to lower visibility compared to competitors.
8. Offers a wide range of amenities, including spas, gyms, and conference facilities, catering to both leisure and business travelers.
9. Forming alliances with travel agencies can increase bookings and brand visibility.
10. There is potential for growth by expanding into emerging tourist destinations.
11. The hotel chain has implemented eco-friendly practices, which can attract environmentally conscious travelers and reduce operating costs.
12. The hotel industry is highly competitive, with new entrants and existing competitors constantly vying for market share.

Step 3. Reflect on what you learned from the activity and discuss how conducting a SWOT analysis can be beneficial in your future career in tourism and hospitality.

Source: Microsoft. (2025). Copilot [Large language model]. 

English 2 Final Project - Stage 3

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats, and it is an essential component of your project. The following links will help you to find out more about how to do it:

https://www.mindtools.com/pages/article/newTMC_05.htm

http://esl-educate-school-learn.blogspot.com/2012/02/swot-analysis.html

https://www.youtube.com/watch?v=I_6AVRGLXGA

The data you collected in the second stage will help to design this part of the project. The analysis can derive from customer reviews, opinions, or information from press articles, which will allow you to identify both internal aspects (strengths and weaknesses) and external aspects (opportunities and threats). Remember to mention your information sources.

It is mandatory to present an analysis of the strengths and weaknesses, while the opportunities and threats can be analysed optionally as well if you wish to aim at a higher qualification.

As in the previous stages, you can post the text on the Forum.

Inclusive tourism workplaces

Watch these videos. They illustrate different roles of women within the tourism industry:

-Las Kellys: https://youtu.be/MBBDSPT879Q

-Celebrity Cruises: https://youtu.be/vux_5Hyb_wQ

Reflect on the following questions:

1. How can tourism contribute to gender equality?

2. What are the most pressing issues that affect women in the tourism industry?

3. Are education and training equally provided for tourism managers and employees?

4. Are women represented in tourism policies and in this sector's decision-making spaces?

5. Is the tourism sector truly inclusive for all professionals? And for all tourists?

For more information, you can also read UNWTO's Global Report on Women in Tourism: 

https://www.e-unwto.org/doi/pdf/10.18111/9789284420384

Elevator pitch

Follow these guidelines to work on your elevator pitches.

1. Use the following links to learn how to create and deliver an elevator pitch:

Tips: https://www.thebalancemoney.com/elevator-speech-examples-and-writing-tips-2061976

Tips & example: https://www.youtube.com/watch?v=Lb0Yz_5ZYzI

2. Record and share your own elevator pitch.

3. Watch the videos recorded by your classmates and make constructive comments. You can follow these guidelines:

-Comment on your classmate´s communicative skills.

Is the message clear enough?

Is the content adequate? Why/why not?

Is fluency ok? Why/why not?

What is the speaker's attitude? And what about his/her body language?

-Comment on your classmate´s language skills.

Is the language limited or rather varied?

Identify and comment on at least 3-4 grammar / vocabulary / pronunciation inaccuracies.

-Make a general comment on a strong point and a suggestion for improvement.

What is the communication aspect you like the best?

What improvement suggestions would you make to enhance communication?

4. Considering the feedback provided by your classmates on your own videos, you can produce an enhanced version of your elevator pitch if you wish.