Now that you have described the product's features, examined customers' views, and analysed the main strengths, weaknesses, opportunities and threats, you must make specific improvement proposals based on your findings, to conclude. It is not necessary to tackle absolutely all the problems that derive from the analysis, but the most relevant ones should certainly be addressed.
Present your improvement plan in a structured way, cross-referring to data from previous stages and referencing your information sources. Your suggestions may draw on multiple perspectives, e.g. sustainable development goals and environmentally-friendly policies, quality standards, experience design, human resources and corporate social responsibility, revenue management, etc.
These are some resources that may inspire you.
-5 ways to lead in an era of constant change:
https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
-Two reasons companies fail - and how to avoid them:
https://www.ted.com/talks/knut_haanaes_two_reasons_companies_fail_and_how_to_avoid_them?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
-Interactive risk assessment tool:
https://www.innotour.com/innovation-tools/interactive-risk-assessment-tool/
-Innovation checklists:
https://www.innotour.com/innovation-tools/innovation-checklists/
-Innovation ability test:
https://www.innotour.com/innovation-tools/innovation-ability-test/
