jueves, 22 de septiembre de 2022

Important tourism issues

1. Look at this list of Ten important world tourism issues compiled by David L. Edgell, Sr., Ph.D.

-Maintaining a destination’s sustainable tourism development: economic, social/cultural, natural and built resources.

-Concerns for safety and security remain an important issue to address within the global travel and tourism industry. 

-Impact on the travel and tourism industry resulting from global economic, social/cultural and political directions. 

-Responding to increased interest in the long-term impacts on tourism of climate change and global warming. 

-Necessity for increased local/regional/national/international leadership in tourism policy and strategic planning. 

-Resolving barriers to travel: visas, passports, immigration issues, airline services, fees, and delays. 

-Educating travelers and businesses in optimizing the application of new technologies, within the tourism industry. 

-Maintaining a sustainable, engaged, skilled and experienced workforce in order to deliver quality tourism experiences. 

-Effect on travel and tourism from natural/human-induced disasters, health issues, and political disruptions. 

-Utilize tourism as a vehicle for bringing indigenous and rural populations out of their state of oppression and marginalization. 

Sources of information: university discussions, conferences and seminars, tourism documents, Internet, survey information, industry data, books, articles, and publications, utilization of a modified Delphi approach to gather certain research information, and comments from interested colleagues, students, and others. Research conducted by David Edgell: “International Sustainable Tourism Policy” in the Brown Journal of World Affairs, Volume XXll, Issue 1, Fall/Winter, 2015;  Managing Sustainable Tourism: A Legacy for the Future (second edition-2016 Edgell); “Sustainable Tourism Development: Yesterday, Today and Tomorrow” (Edgell, Journal of Hospitality & Tourism, Volume 15, Number 1, 2017; “New Directions In International Sustainable Tourism Policy” (Edgell, Journal of Hospitality & Tourism, Summer 2018); and, Tourism Policy and Planning (third edition-2019, Edgell and Swanson). 

2. In pairs rank these aspects and choose the 3 most important issues from a worldwide global perspective.

3. In groups of four students compare your rankings and reach a consensus to come up with a single list.

4. Now watch this video to find out the Global tourism demand forecast according to Statista at ITB Travel & Tourism Berlin Convention in 2022. Write down the main ideas, as we will comment on them. 

ITB Deep Dive:Global Tourism Demand Forecast: Statista@ITB Travel & Tourism 2022 - YouTube

5. You can produce an oral/written report for your portfolio based on your group discussion and/or the presentation that you have watched.

6. More ITB Berlin videos are available at ITBBerlin - YouTube

domingo, 18 de septiembre de 2022

Descripciones físicas

 1. Prepara una presentación oral de 5 minutos de ti mismo/a junto a una descripción de tu mejor amigo/a. Recuerda utilizar en vuestra descripción física el vocabulario que has aprendido:

-Yo soy...

-Yo tengo...

-Yo llevo...

-Mi mejor amigo/a es...

-Mi mejor amigo/a tiene...

-Mi mejor amigo/a lleva...



2. Graba un video de tu presentación en Flipgrid: https://flip.com/dbb69acd


3. Mira las presentaciones de tus compañeros y haz comentarios en Flipgrid.

miércoles, 14 de septiembre de 2022

Welcome to academic year 2022-23

 In this introductory session, you're required to carry out two production tasks.

1. Written expression. Write a story in pairs using as many of the following words as possible:

-Actually
-Career
-Despite
-Regardless of
-Had she/he only known

Swap your texts with another pair after 10 minutes and go on writing them until all of you have contributed to all the stories. Use your imagination and be creative!

2. Oral expression. Rank the following concepts according to your personal priorities in life:

-Family
-Friends
-Health
-Money
-Politics
-Romance
-Sex
-Sport
-Studies
-Work

Make a list individually and then compare it to other students' choices to reach a consensus and create a single list. Once you've finished, join another pair to follow the same process and come up with a single list you all agree with. Provide arguments for this pyramidal discussion until all the class produces a consensual ranking.

lunes, 4 de abril de 2022

Research project - Stage 4

Now that you have described the product's features, examined customers' views, and analysed the main strengths, weaknesses, opportunities and threats, you must make specific improvement proposals based on your findings, to conclude. It is not necessary to tackle absolutely all the problems that derive from the analysis, but the most relevant ones should certainly be addressed.

Present your improvement plan in a structured way, cross-referring to data from previous stages and referencing your information sources. Your suggestions may draw on multiple perspectives, e.g. sustainable development goals and environmentally-friendly policies, quality standards, experience design, human resources and corporate social responsibility, revenue management, etc. 

Here you are some resources that may inspire you.

-5 ways to lead in an era of constant change:

https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

-Two reasons companies fail - and how to avoid them:

https://www.ted.com/talks/knut_haanaes_two_reasons_companies_fail_and_how_to_avoid_them?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

-Interactive risk assessment tool:

https://www.innotour.com/innovation-tools/interactive-risk-assessment-tool/

-Innovation checklists:

https://www.innotour.com/innovation-tools/innovation-checklists/

-Innovation ability test:

https://www.innotour.com/innovation-tools/innovation-ability-test/

domingo, 13 de marzo de 2022

Vacaciones

1. Prepara una presentación oral de 5-10 minutos sobre las vacaciones. Puedes contestar a las siguientes preguntas:



¿Qué te gusta hacer en vacaciones?

¿Cuáles fueron tus mejores vacaciones?

¿Qué tipo de viajes has hecho?

¿Qué tipo de turismo prefieres?

¿Qué zonas geográficas has visitado?

¿Cuál es tu favorita?

¿Con quién prefieres viajar?

¿Qué tipo de alojamientos / actividades / transportes turísticos prefieres? ¿Por qué?

¿Qué tipo de entretenimiento es tu favorito?

¿Qué tipo de películas prefieres y por qué?

¿Puedes recomendar una película?

¿Cuál fue la última película que viste? ¿Te gustó? ¿Por qué?

¿Tocas algún instrumento musical?

¿Quiénes son tus cantantes favoritos?

¿Con qué frecuencia escuchas música?

¿Cómo la escuchas (en la radio, en el ordenador, el teléfono, etc.)?

¿No te gusta algún tipo de música? ¿Por qué no te gusta?



2. Graba un video de tu presentación en Flipgrid: https://flipgrid.com/65f88200


3. Mira las presentaciones de tus compañeros y haz comentarios en Flipgrid.

Hospitality and Tourism 2030 Trends

Look are the top 10 trends that M3 Center at the University of South Florida compiled based on three think-tanks and surveys in 2020.


Do you think these trends are still valid in 2022? Why/why not? What would be your own ranking? Discuss.

Controversial tourism-related issues

Read the text and write an essay about one of the questions formulated at the end (250 words).

Travel industry in denial

The travel industry seems to deny all the major issues that will soon confront it - from climate change to human rights through overfull destinations. It may be worthwhile to take a critical look at our industry, our place in it and our opportunities today and tomorrow.

On one hand:

  • Global warming has the potential to close international leisure tourism down completely
  • The refugee problem is set to escalate to many millions, maybe billions as global warming escalates and harvests fail
  • Wars & insecurity are already inflicting damages on tourism in destinations such as Egypt, Turkey and Tunisia - there will be more. Yet tourism continues to flow to destinations with serious human rights problems
  • The recent UN report on food security outlines an enormous upcoming global food problem
  • The travel industry powers on overfilling destinations to the detriment of citizens, wasting resources and creating homelessness problems
  • And the industry's access to the market is pay-walled by a few big internet businesses including Priceline, Google, Tripadvisor and Facebook leading to commoditisation and leakage of value

On the other hand:

  • A number of sustainable destination are politicising their visitor economies using them for economic, social, cultural, environmental regeneration - and promoting real disintermediation
  • The marketplace is recognising the value of their holiday time and commitment and looking for better real value
  • Clever long-sighted tour operators are re-creating themselves to offer even more valuable experiences
  • As a larger and larger proportion of the world's population become more and more aware of the advantages of living lifestyles of health and sustainability, the market moves on
  • More initiatives are being created to offer clients/visitors holidays that are really socially-aware.
  • There are more and more major movements at the periphery of tourism including Slow Food and Amnesty International which will have an impact on tourism

Here are ten questions we should ask ourselves:

  1. What can be done about/how can we benefit from the overflowing of destinations?
  2. How can we gain sustainable market advantage from heightening real customer value/experience?
  3. Given that the airlines appear now to have avoided any real action on climate change until 2027 - how can we adjust to avoid this massive time bomb?
  4. How can we identify and avoid destinations that may be subject to security problems and human rights issues?
  5. How can destinations get sufficient political power to make choices about the nature of their visitor economies and its advantages/disadvantages?
  6. How can we adopt forms of marketing that engage directly with our clientele and identify and fulfill their needs without paying for access/losing ongoing control?
  7. Which are the destination brands of the future, and why?
  8. What is the future of cruising given its enormous per passenger/mile emission record, human rights issues and its obvious terrorism target potential?
  9. Is our own activity truly sustainable economically, environmentally, culturally and socially? If not, how can it be?
  10. What is the role of the workforce who makes it all happen in destinations? How can we meet the need for sustainable approaches to their recruitment, reward, development and management?

Adapted from: http://www.travelmole.com/news_feature.php?news_id=2024512