Now that you have described the product's features, examined customers' views, and analysed the main strengths, weaknesses, opportunities and threats, you must make specific improvement proposals based on your findings, to conclude. It is not necessary to tackle absolutely all the problems that derive from the analysis, but the most relevant ones should certainly be addressed.
Present your improvement plan in a structured way, cross-referring to data from previous stages and referencing your information sources. Your suggestions may draw on multiple perspectives, e.g. sustainable development goals and environmentally-friendly policies, quality standards, experience design, human resources and corporate social responsibility, revenue management, etc.
These are some resources that may inspire you.
-5 ways to lead in an era of constant change:
-Two reasons companies fail - and how to avoid them:
-Interactive risk assessment tool:
https://www.innotour.com/innovation-tools/interactive-risk-assessment-tool/
-Innovation checklists:
https://www.innotour.com/innovation-tools/innovation-checklists/
-Innovation ability test:
https://www.innotour.com/innovation-tools/innovation-ability-test/
1 comentario:
Customer service improvement: Renfe needs to improve its customer service to address customer complaints of poor service and mistreatment by staff members. The company could implement staff training programs to improve communication skills, conflict resolution, and customer service. Renfe should also set up a dedicated customer service team to handle complaints and provide timely resolutions.
Train reliability improvement: Renfe must address customer complaints of train delays and cancellations, which negatively affect customer satisfaction. The company could invest in maintaining and updating its aging infrastructure and trains to meet modern standards, including improved scheduling and maintenance processes, to minimize delays and cancellations.
Facility improvement: Renfe should improve the quality of its train facilities, including seating, bathrooms, and amenities such as power outlets and Wi-Fi. Renfe should ensure that all trains are clean and well-maintained, and that adequate facilities are available for all passengers, including those with disabilities.
Sustainable initiatives promotion: Renfe should focus on marketing its eco-friendly initiatives, including reducing its carbon footprint and promoting sustainable travel. The company should consider offering incentives such as discounts for customers who choose eco-friendly options, such as taking the train instead of driving.
Online ticketing system improvement: Renfe needs to improve its online ticketing system to make it more user-friendly and efficient, addressing customer complaints of slow and difficult navigation. The company should invest in developing a more user-friendly online platform and mobile application, allowing customers to easily purchase and manage their tickets.
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