Final project. Stage 3

It's time to undertake your SWOT analysis! As you know, SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats. It is an essential component of the project and you can turn to the following links to find out more about how to do it:

https://www.mindtools.com/pages/article/newTMC_05.htm

http://esl-educate-school-learn.blogspot.com/2012/02/swot-analysis.html

https://www.youtube.com/watch?v=GNXYI10Po6A

The data you collected in Part 2 will help to design this part of the project. The analysis can derive from customer reviews, opinions or information from press articles, where both internal aspects (strengths and weaknesses) and external aspects (opportunities and threats) will be drawn from. Remember to mention your information sources.

Last but not least, after videorecording your SWOT and uploading it on Flipgrid, you should post the text on this blog, as in the previous stages.

Final project. Stage 2

Now that you've chosen your product, you must find 80-100 customer reviews from one or several sources -preferably the more recent, the better. It is very important to discard irrelevant comments.

Next, you ought to represent the customer reviews through at least two graphs, one of which must necessarily be a line graph or a bar chart. The reasons underlying those opinions must be analysed statistically. You'll refer to these data in subsequent stages of your project and need to mention your information sources.

After recording your statistical analysis and uploading your videos, you should post the text (excluding graphs) on this blog. Don't forget to use the specific vocabulary for describing graphs and charts you learned at the beginning of the academic period! You can also check this website: 

https://learnenglishteens.britishcouncil.org/skills/writing/advanced-c1-writing/describing-graph-trends-over-time

Final project. Stage 1

This project is an improvement plan based on a study of an existing tourist product which is close enough for you to investigate first hand: a hotel, a theme park, a holiday package, etc. Continuous assessment students must carry it out in pairs, while final assessment students must do it individually.

You must study the product, draw its real downsides and, using these downsides as a starting point, design an improvement plan.

The presentation must be 10-13 minutes long and will be followed by a few questions from the  panel of examiners, adding up to a total of 15 minutes. Visual support is compulsory and it can be PowerPoint, Prezi etc.

Given the nature of this final project, you should choose a product that isn't too successful, so this way designing an improvement plan will be easier and more realistic. You can check out http://www.tripadvisor.co.uk/ or similar websites and pick a product which, in sight of the users' opinions, shows a need for improvement. Take into account that you'll need to look for 80-100 customer reviews. You can also choose a product based on your own experience (e.g. a hotel where you work or have stayed). However, you can't analyse Port Aventura, Hotel W, Ryanair, Horta maze, Carmel bunkers, park Güell or Tibidabo amusement park. Improvement plans for transport infrastructures aren't advisable either, since they're highly complex. Products shouldn't be repeated.

To start with, once you've prepared and uploaded a video describing your product briefly, you'll need to post your description on this blog. All the sources of information that you've used must be mentioned.

Let's get down to work!