Tourism Hotspot Analysis

 1. Type of activity:

• Mandatory assessment: Group presentation (in pairs).
• Optional assessment: Portfolio (individual).

2. Active methodology:

• Task-based learning.
• Real case analysis.
• Flipped classroom.
• Portfolio.

3. Teaching unit:

Tourism trends & global destinations

4. Learning objectives:

• To improve formal oral expression with visual support.
• To develop strategies to describe trends using data and graphs.
• To synthesize information.
• To structure a presentation.
• To improve formal written expression.

5. Activity description:

You will work in pairs to analyze a currently booming tourist destination (emerging or rediscovered) and present the causes of its growth orally. Choose a growing tourist destination (city, region, or country). On your own and using any AI tools you wish, search for statistical and qualitative information to analyze its recent evolution. Independently prepare a 5-minute oral presentation with visual support to be delivered in class, including:

1) Description of the destination,
2) Growth data represented visually,
3) Causes of its rise, and
4) Predictions.

Afterwards, you may write an individual reflection for your portfolio, including a summary sheet and evaluation of the activity, also explaining how you used AI (what was used, how, and why).

6. Tasks to complete:

• Information search and selection of significant data.
• Development of a structured oral script.
• Design of visuals (graphs, images, maps).
• Public presentation.
• Final evaluation and reflection.

7. Use of AI:

• Research: ChatGPT for preliminary data and trend ideas.
• Script generation: Structuring ideas in writing and practicing oral text with tools like Grammarly or Copilot.
• Visual generation: Creating graphs and visuals with Canva or Flourish.
• Reflection: Text review with Grammarly.

8. Learning resources:

• Official websites: UNWTO, Eurostat, Google Trends, etc.
• Tools: Canva, Flourish, Google Slides
• AI: ChatGPT, Copilot, Grammarly
• Excerpts from the book English for International Tourism. Upper Intermediate

9. Assessment tasks:

• Oral presentation (5 minutes per pair).
• Digital visual support (minimum 2 data graphs + 1 relevant map or image).
• Optionally, individual written portfolio evidence (summary sheet with script or outline + reflection and evaluation of 150–200 words).

10. Assessment criteria:

• Oral presentation: Oral 1 (4% of final grade) based on these criteria: language use, topic development, communication resources, fluency, and pronunciation.
• Portfolio (optional): Written evidence (3% of final grade) based on these criteria: task achievement, topic development, argumentative ability, and critical thinking.

11. Remarks:

• Avoid reading the text directly from the script.
• Originality of the chosen destination will be valued.
• Visual support must reference reliable sources.