Niche Tourism Hotspot Analysis

 1. Type of activity:

• Mandatory assessment: Group presentation (in pairs).
• Optional assessment: Portfolio (individual).

2. Active methodology:

• Task-based learning.
• Real case analysis.
• Flipped classroom.
• Portfolio.

3. Teaching unit:

Unit 11 - Slovenia

4. Learning objectives:

• To improve formal oral expression with visual support.
• To develop strategies to describe trends using data and graphs.
• To synthesize information.
• To structure a presentation.
• To improve formal written expression.

5. Activity description:

You will work in pairs to analyse a currently booming tourist destination (either emerging or rediscovered) that is particularly successful within a niche tourism segment and present the factors behind its growth orally. Choose a growing tourist destination (city, region, or country) associated with a specific tourism niche. Working independently and using any AI tools you wish, research statistical and qualitative information to analyse its recent development. Prepare a 5-minute oral presentation with visual support to be delivered in class, including:

1) A description of the tourism niche and the destination.

2) The customer profile and the destination’s main competitors.

3) Recent tourism statistics and growth data represented visually.

4) The main factors behind the destination’s growth.

5) Predictions and future prospects for the destination.

Afterwards, you may write an individual reflection for your portfolio, including a summary sheet and evaluation of the activity, also explaining how you used AI (what was used, how, and why).

6. Tasks to complete:

• Information search and selection of significant data.
• Development of a structured oral script.
• Design of visuals (graphs, images, maps).
• Public presentation.
• Final evaluation and reflection.

7. Use of AI:

• Research: ChatGPT for preliminary data and trend ideas.
• Script generation: Structuring ideas in writing and practicing oral text with tools like Grammarly or Copilot.
• Visual generation: Creating graphs and visuals with Canva or Flourish.
• Reflection: Text review with Grammarly.

8. Learning resources:

• Official websites: UNWTO, Eurostat, Google Trends, etc.
• Tools: Canva, Flourish, Google Slides
• AI: ChatGPT, Copilot, Grammarly
• Excerpts from the book English for International Tourism. Upper Intermediate

9. Assessment tasks:

• Oral presentation (5 minutes per pair).
• Digital visual support (minimum 2 data graphs + 1 relevant map or image).
• Optionally, individual written portfolio evidence (summary sheet with script or outline + reflection and evaluation of 150–200 words).

10. Assessment criteria:

• Oral presentation: Oral 1 (4% of final grade) based on these criteria: language use, topic development, communication resources, fluency, and pronunciation.
• Portfolio (optional): Written evidence (3% of final grade) based on these criteria: task achievement, topic development, argumentative ability, and critical thinking.

11. Remarks:

• Avoid reading the text directly from the script.
• Originality of the chosen destination will be valued.
• Visual support must reference reliable sources.