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Sustainable Tourism Report 2013/14
Will tourism survive as we know it? Where are today’s opportunities?
Sustainable tourism was initiated 20 years ago, when international tourist carryings were only 500million –now over 1billion. The idea was to make tourism a more sensitive activity, to reduce its negative economic, social, environmental and cultural effects and to strengthen its positive impact. The effect would be to create an industry that would engage with the Earth’s dangers, take responsibility for its own activities and operate in a way which would have truly positive benefits for all.
Airlines represent at least 40% of tourism’s 4% of global carbon emissions. Air travel is set to double by 2032 representing a serious challenge. The rail industry is dramatically growing and greening, with high speed train lines alone scheduled to be expanding from 22,196km today to over 50,000km in just 11 years time. Paris-Barcelona, Bejing-Guangzhou, Moscow-St Petersburg are just a few new lines. As for cruises, two major cruise companies currently represent over 71% of the global business, which amounts to over 20 million passengers a year. Cruise holidays involve the dumping of all sorts of waste in the ocean.
Tour operators now get it. Recognising the market desire for greener holidays, global tour operators and OTAs (including TUI, Thomas Cook and Kuoni) are embracing dramatic changes incorporating many aspects of sustainable tourism. They include green supply chain management, child protection, human rights and labour conditions with a concern for environmental management.
All over the world destinations now really understand, making tremendous advances: creating car-free and soft-mobility destinations, starting potent local food initiatives, creating dynamic, sustainable, fun, profitable city centres, setting up innovative marketing partnerships and funding schemes. They are also branding and marketing their tourism products effectively, sustainably and profitably.
Over the next 20 years:
-The tourism industry can address its emissions challenges and its potentially negative social costs. If so, tourism could reach its true potential as a global driver to a green economy and also be a real global force for good.
-The green, experiential, real tourism marketplace could increase dramatically, stimulated by a growing global middle class who wishes to live Lifestyles Of Health and Sustainability (LOHAS). This market -which is said now to represent some 20% of the global middle classes- is on the move again. The global middle class itself is forecast to grow from 2billion now to 5billion in the next 17 years.
-New tourism -the peer-to-peer economy- will continue its boom because of its informality and cheapness and fun-factor.
In today’s sustainable tourism world there are massive opportunities –not just economic but social, environmental and cultural too.
Adapted from TotemTourism’s Sustainable Tourism Report 2013/14, available at http://www.totemtourism.com
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3 comentarios:
It is true that nowadays there is 1 billion and a half tourist all over the world, and this number will increase as the text says. But when somebody chose a destination he's after the price not for how much he will contaminate. So it will be hard to change the customer, we must change the "way" we bring this tourist to his destination, by changing the trains, the plane's engines, stop to use fuel in the cars and use electricity... To change all this is not on the tourist who can afford a 5 days vacation for 400€, this change is at the hands of country's and companys with a huge budget
I think that the best option is educate to the customer, because it’s difficult to change all the equipments and the system to work with the all companies.
And maybe it’s true, that is impossibole now change the awareness with the actual traveller, but it’s possible that we educate a the future consumers.
The tourism will increase in the future and maybe it’s difficult obtain a sustainability tourism with the same price or the price that the customer pay now.
I don’t know the solution, logically is necessary that the companies changes his methods but the education and awareness of the customer is very important.
Firstly I would like to say that I have never had a great interest in this type of tourism. But i think that it can be a good opportunity to many people who like it because this type of tourism is accepted as the most sustainable and which can help many more people aware of the need to protect and exploit more natural resources with activities that we saw.
If I had to choose one of the options that we provide in the videos, i will choose the second option that is Hotel costa vella. One of my reasons is that if you are in a place like Santiago de Compostela where it rains a lot during the year, it would have to not be a weakness but should seek to take advantage of this opportunity, as we report in the video.
I believe that sustainable tourism can be a massive opportunities in economic, social and environmental issues because is an advantage and positive tourism that respect the nature, use the natural resources, can represent a income of money in the area where is explited, can help in the relations with the people of the area and the tourists, etc.
As tourism professional I would do is try to find those opportunities and seize them safely and sustainably because from my point of view, I think anywhere and unexploited area must have some advantage over other areas or places, but its difficult to find the opportunity and carry it out.
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