This project is an improvement plan based on a study
of an existing tourist product which is close enough for you to investigate
first hand: a hotel, a theme park, a holiday package, etc. Continuous
assessment students must carry it out in pairs, while final assessment students
must do it individually.
You must study the product, draw its real downsides
and, using these downsides as a starting point, design an improvement plan.
The presentation must be 10-13 minutes long and will
be followed by a few questions from the panel
of examiners, adding up to a total of 15 minutes. Visual support is compulsory
and it can be PowerPoint, Prezi etc.
Given the nature of this final project, you should choose
a product that isn't too successful, so this way designing an improvement plan
will be easier and more realistic. You can check out http://www.tripadvisor.co.uk/ or similar websites and pick a product which, in
sight of the users' opinions, shows a need for improvement. Take into account
that you'll need to look for 80-100 customer reviews. You can also choose a
product based on your own experience (e.g. a hotel where you work or have
stayed). However, you can't analyse Port Aventura, Hotel W, Ryanair, Horta maze,
Carmel bunkers, park Güell or Tibidabo amusement park. Improvement plans for
transport infrastructures aren't advisable either, since they're highly
complex. Products shouldn't be repeated.
To start with, once you've prepared and uploaded a video
describing your product briefly, you'll need to post your description on this
blog. All the sources of information that you've used must be mentioned.
Let's get down to work!
